The Final 35

Last Friday night in each of their respective time zones, the 5 main Adidas Originals stores hosted intimate gatherings for each of the 35 local golden ticket holders. This was the moment they would find out which 7 won a pair of the Superstar 35th Anniversary Series Mystery pair number 35. I know, the numbers and their derivatives are a bit confusing. The way it …

A New Look for Spring

If you’re a regular reader of Cool Hunting, you’ve probably noticed things look a little bit different here today. It was time for a little refresh. I also wanted to simplify the name and URL, so you’ll notice it’s now just Cool Hunting and coolhunting.com instead of Josh Rubin: Cool Hunting and joshrubin.com/coolhunting. But don’t worry, the content is all the same, I’m still editing …

Creative Reuse

Eric Quebral deconstructed and reconstructed this Air Max 90 box to explore the vague concept of sneaker as landscape for a recent school project. His topographical model is of a proposed running terrain. Being Earth Day today, I thought this creative reuse would be a perfect thing to share.