Leif Parsons

Leif Parsons is a Canadian-American designer living in NYC. He uses his own photography and illustration in his work to create a fun, fresh aesthetic. His quirky sense of humor adds an intelligent levity. My favorite piece in his portfolio is the Identity Project, which is an introspection of the Leif Parsons brand / identity.

Froogle Wireless

Google Labs has built a WAP version of their product search service, Froogle. Wireless Froogle will be rather handy when you’re trying to haggle the price down on that new camera…

Animals on the Underground

Animals on the Underground identifies the hidden animal pictograms in the London Tube map. The Tube map is already an information design icon -turns out it’s cute and fun as well.