How and Why Converse Redesigned Their Logo

We speak with Adam Cohn, VP Global Brand Design, about the subtle but significant update

It’s possible you haven’t seen the new Converse logo, but it’s also possible you’ve seen it and not even realized it’s new. That’s because the redesigned mark draws inspiration directly from the brand’s heritage and uses elements that have been in their visual vocabulary for decades. The new identity began rolling out earlier this month on converse.com and in some marketing materials, but will take …

Interview: Daniel Arsham on His Multi-Faceted Collaboration with adidas Originals

We talk to the artist about his first wearable work and the hurricane that changed his life

About two minutes into the first segment of Daniel Arsham’s trilogy, “Hourglass,” we see a brief shot of a TV screen showing the colorful swirl of a hurricane barreling toward Miami—an image that has been burned in to my head since seeing it first-hand in my own Miami home in 1992. Hurricane Andrew hit South Florida that August and was the most destructive storm in …

Evergoods CPL24 Crossover Backpack

Launching today, this bag delivers outdoor ruggedness with minimalist style

I’m somewhat bag obsessed—backpacks, especially. I’ve tested hundreds of them over the years and we’ve even designed some of our own. Among the greatest hits is a brand called Goruck whose product development was helmed by Jack Barley. Barley left the company last year to start his own line, Evergoods, and he was kind enough to loop me in on the journey from the very …