Freeman’s Sporting Club Spring/Summer 2011 Lookbook

Photographer Tim Barber introduces animated GIFs to an exclusive menswear line

Like the brands they represent, look books run the gamut from those shot on Brooklyn rooftops to full-scale studio productions with renowned fashion photographers. In what may be an industry first, Freeman’s Sporting Club recently enlisted photographer Tim Barber to take a different route, creating a series of animated GIFs to show their Spring/Summer 2011 line. Whether juggling in a Tropical Gossamer Machinist Shirt or …

Mini Photo Box

Show your mug to Berlin for a chance to win your favorite car from Mini

For the next two weeks people passing through Berlin’s Kurfürstendamm shopping boulevard will notice a giant campaign from Mini, telling them “It’s Personal.” The BMW offshoot is hitting Germany’s capital with an interactive Photo Box, a booth that captures the faces of Mini fans and blasts them onto a massive video screen along with each participant’s favorite Mini model for a chance to win their …

The Live Issue

SF-based Pop-Up Magazine brings their live act to NYC for a collaborative production with ESPN The Magazine

While the big debate among publications today mainly falls over print versus digital, Pop-Up Magazine offers a new way to think about editorial formatting with their with their ephemeral live events. At four “issues” strong, the performances piqued the interest of ESPN The Magazine‘s editor-in-chief Gary Belsky, who brought the San Francisco-based team behind Pop-Up to NYC for an unrehearsed, sports-enthused “Live Issue.” The upshot …