Garson Yu: The Interactive New York (T.I.N.Y.)

Layers of audio and visuals create a reactionary site-specific installation at NYC's Pier 57

As the founder and creative director of yU+co, a renowned LA-based studio specialized in film title sequences, Garson Yu knows a thing or two about telling a story in a matter of minutes. Yu’s creative expertise usually graces the silver screen, but for the first site-specific installation in a series of interventions taking place at NYC’s Pier 57 this summer, the motion graphics guru will …

Emerald Pax

Ploom adds the color of everyone's favorite herbal remedy to their range of portable vaporizers

As the official color of living plants, green is a highly appropriate hue for Ploom to choose as the latest shade for their kazoo-shaped vaporizer, the Pax. The San Francisco-based tobacco start-up launched the convenient, portable smoking device nearly a year ago in basic black, purple and blue, and it quickly gained traction as a healthier alternative to traditional ways to toke. The new metallic …

Absolut Elyx

Sweden's new premier export embodies the legendary vodka brand's extensive heritage and progressive attitude

Over the past decade, Absolut became more synonymous with college parties and dance club bottle service than with its artistically-inclined, sustainably-minded Swedish roots. This shift in reputation is undoubtedly a repercussion of its ubiquitous worldwide popularity, which reached a fever pitch when Absolut became the discerning bartender’s vodkaif not spiritof choice in the late ’80s and remained so throughout the ’90s, shortly after it was …