Any American who lived through the ‘90s has undoubtedly encountered it: the scribbled blue and purple “Jazz” design on the side of Sweetheart paper cups. But like a true design phenomena, the pattern wasn’t created by a giant marketing firm, but a Sweetheart employee working out of their Springfield office as part of a contest. While the illustration itself has transcended its humble grocery store …
The Origins of the “Jazz” Paper Cup Design
