Behind the Design of the Bugatti Chiron

This beastly supercar is poised to break speed records

“The Veyron was really near to the limit of what could be done,” says board member and Bugatti’s technical development head, Dr. Willi Netuschil, referring to the very car that propelled the brand back to the world of the ultra-elite. That car counted on a massive 16.4-cylinder engine, with four turbochargers on tap to help it create 1,000 horsepower and break speed records. The model …

Interview: Gorden Wagener, Chief Designer Mercedes-Benz

The designer bridging rapidly developing software with long-lasting hardware to create the luxury automobiles of the future

As far as plum roles go in the industry go, being the chief designer for Daimler—parent of luxury stalwart Mercedes-Benz—is nonpareil. The brand’s carefully curated image bridges luxury and lifestyle in a way that others can only seek to emulate. When Serena Williams holds up the US Open trophy at mid-court, the prominent Mercedes three-pointed star—visible to all on either end of the net—is no …