Dead Meat Clothing

An experimental Italian label questioning the meaning of life with thought-provoking tees, jackets, sweaters, comics and more

Formed by Giovanni De Pol and six other young people living in Italy between Modena and Milan, Dead Meat clothing comes from a sort of Italian countryside version of a Warholian Factory with ontology as a main focus. Seemingly more art oriented and consciously philosophical than market-driven, the resulting collection of graphics, comics, tees and other clothing reflects an intellectually pensive team focused on producing …

Vivetta Autumn/Winter 2010

Cheeky party frocks, Harlequin motifs and exaggerated curves from up-and-coming Italian designer Vivi Pontì

One of the more interesting emerging fashion designers currently coming out of Italy, Vivì Ponti uses typically traditional materials and processes for her line of blouses, dresses and jackets. Designed under the moniker Vivetta, the collection emanates a clear reference to French couture with ’80s undertones, but also to more whimsical concepts such as the Venice Carnival and electro-pop. Ponti, born and raised in central …

Impure T-Shirts

Italian t-shirt label Impure's graphics poke fun at the concept of an icon

In just a few short years, the small t-shirt brand Impure has become immensely popular among Italians and collectors alike. The graphic concepts revolve around living and imaginary icons, but the treatment of them speaks to the belief that no cultural phenomenon is pure anymore—an idea clearly underlined by the slogan, “pure clothes for impure people”. Impure (also to be intended as “I’m pure”) finds …