Most American men aren’t buying fragrances, but women are driving the $327 million market through gift-giving. “There’s a lack of knowledge and even a sense of fear with men when it comes to cologne and self-care products,” Hawthorne co-founder Brian Jeong says from his Tribeca office. Jeong “wanted to get men to buy cologne for themselves.” Since launching the data-driven fragrance label Hawthorne in 2016, Jeong …
Hawthorne Introduces Skincare Products