Guitar, bass and amp manufacturer Fender wants to build lifelong relationships with their customers—and they’re working toward this by providing useful services to make sure new guitar owners don’t become “it’s-somewhere-in-the-closet-or-underneath-my-bed” owners. For example, Fender’s guitar and bass tuning app for iPhone and Android, launched in the past year, grew a loyal fanbase not only because it’s free, but also because it doesn’t require any …
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