Interview: Jeff Thrasher of Lululemon

The men's sportswear designer on the importance of sweating the details

Jeff Thrasher is the lead men’s designer at Lululemon. In his role, he’s first and foremost responsible for creating the future product line and aesthetic of the brand’s men’s range, but on a detailed scale, he’s at the helm of design functionality and new technological innovation. We spoke to Thrasher about two new product initiations: Metal Vent Tech top and the Surge Short III and …

GANT Rugger Fall/Winter 2012

A conversation with Chris Bastin on this season's foodie inspiration

As the Creative Director of GANT, Chris Bastin took the unlikely realms of food and restaurant life and embedded it into the DNA of his upcoming Fall/Winter 2012 collection. Known for crazy dinner parties in Stockholm, Bastin weighs in on what we can expect from his latest range. Your Fall/Winter 2012 collection is intimately connected to three related pillars: food, eating and the modern restaurant …

Phantom Protect

Outerwear born from the ocean

Predominately known for their surf gear and board shorts, Hurley—a company founded in 1979 in Costa Mesa—has had a huge hand in defining Southern California’s beach culture. These days it’s Ryan Hurley, son of the brand’s original founder, who acts as the company’s VP of design. In his role, he recently launched Phantom Protect, a line of outerwear inspired by all things water. With firsthand …