Jen Gotch, founder of ban.do, has, admittedly, struggled with mental health issues for most of her life. “I know how challenging it can be both personally and professionally. It’s so important for us to open up a dialogue about how we are feeling and get to a place where we are comfortable asking for and receiving help,” she says. She believes that one way to get there is to eliminate the stigmas surrounding mental health. She hopes that the 7.8 necklace, a simple and stylish charmed chain, can be a conversation starter. “7.8” began as Gotch’s “magic number”: “In an emotional rating system that Jen created with her mom… 1 is depressed, 10 reflects a manic state and is too high, and 7.8 is just right,” an accompanying inscription reads. 100% of the proceeds will go to Bring Change To Mind–a non-profit dedicated to ending the stigmas surrounding mental illness.