When the Goby electric toothbrush first debuted, we were taken by its effectiveness and reasonable price-point. We have continued to use it, all with appreciation for the brand’s commitment to health and hygiene. Now, there’s a new limited edition colorway employing Pantone’s recently announced 2017 color of the year: greenery. It’s the fifth color option aligned with their more vibrant offerings. Goby reminds us that innovation can strike in just about any industry, and we’re pleased that this one grants access to self-betterment.