New Year’s Matcha


Super-smooth and highlighted by a delicious full-bodied umami aftertaste, Ippodo’s New Year’s matcha is available for pre-order now and comes complete with 2020-centric rat-adorned label. Whether made as Usucha (light matcha) or Koicha (thick matcha), the flavor profile is mellow and drinkable—a celebratory treat for matcha experts and rookies alike.