Behind the World’s Most Iconic Brand Slogans

Oftentimes the most memorable companies are the ones with the simplest slogans, but there’s an art to such simplicity, and many businesses must battle it out with advertising departments before ever uttering a finalized catchphrase. From Apple’s “Think Different” to Las Vegas’ “What happens in Vegas, stays in Vegas” and even Milk’s “Got Milk?” (which was at first deemed too clunky and grammatically incorrect to …

(Dis)Honesty: The Truth About Lies

In a trailer for his upcoming film “(Dis)Honesty-The Truth About Lies,” Dan Ariely asks the question, “How can it be, that at the same time, we think of ourselves as honest and then we recognize that we are dishonest?” The behavioral scientist and best-selling author’s new documentary explores this paradox through research from 40,000 subjects as well as personal stories from people whose lives have …

Lykke Li: Hold On, We’re Going Home (Drake Cover)

Leave it to Swedish indie-pop dreamboat Lykke Li to turn Drake’s hit “Hold On, We’re Going Home” into a heartbreaking song that oozes sex and sadness. This unpolished, live version lets the singer’s raw vocals do most of the work over delicate electric guitar—and builds in a dramatic but subtle way.