Carissa Moore

Our interview with the reigning world champ of women's surfing

Earlier this year in Los Angeles, I had the chance to sit down with surfer Carissa Moore, 18, fresh on the heels of her win at the Roxy Pro Gold Coast in Australia. Since going on to also claim her first ASP World Champion title—the youngest to ever do so—at the Roxy Pro Biarritz last month, there’s perhaps no surfer who’s done more to advance …

Guerilla Advertising 2

A new book celebrating brand-appropriate ingenuity in today's marketing-saturated world

Today’s successful advertising campaign has evolved well beyond the simple television product spot or the full page fashion spread—formulas we’re sometimes so familiar with they almost disappear. Pointed out in Guerrilla Advertising, Gavin Lucas’ first book on the subject published in 2006, current marketing tools span all mediums and are so artfully crafted for their target audience, it’s difficult to sort out what is advertising …

Cool Hunting Capsule Video: The Art of Flight

Our video with snowboarder Travis Rice on his epic new film

Travis Rice’s use of the word epic to describe his new snowboarding film “The Art of Flight” barely does the powder-crushing tour de force credit. The Herculean adventure, captured by the same type of Cineflex cameras used to film Planet Earth, shows Rice and his handpicked crew as they snowboard some of the wildest terrain around the globe. The Art of Flight is Rice’s follow …