The id rebels against the ego in Diesel’s “Be Stupid” campaign: freewheeling models enter danger zones, taunt animals and ignore the laws of gravity. But as explained in an accompanying video, the campaign’s ethos reminds us that that risk-taking, discovery, and achievement often take place without the safety net of reason. Diesel invites you to share your most defining “Stupid” moment in its “Faces of …
Faces of Stupid Contest
