The beach is at least an hour and a half away, but Rio de Janeiro men's brand, Reserva, is bringing the easy-breezy life of being close to the ocean to São Paulo with their pop-up store in the back of the Eastpak store. The clothing mix is surfwear-inspired with a bit of Ivy League thrown in, much akin to Hollister. The designers picked up found …
Reserva Pop-Up Shop at São Paulo Eastpak
