Superbowl 2012 Adverts

Beef jerky underwear, gun-controlled lamps, Frank Lloyd Wright's doghouse and more in our look at the web this week

Every year millions of people tune in to the Superbowl to watch two of America’s greatest football teams battle it out on the field. But the biggest competition is likely the vote for best commercial, and at around $3.5 million for 30 seconds of airtime the creative stakes are high. Check out 9 of the most entertaining spots from this year’s game in a round-up …

Marginal Notes 2012

A multi-disciplinary design studio's fringe experiments combine science with art at Stockholm Design Week 2012

Note Design Studio quietly sidled into the public eye last year with its exhibition Marginal Notes, as part of Stockholm Design Week. Alexis Holmqvist, Susanna Wåhlin, Johannes Carlström, Kristoffer Fagerström and Cristiano Pigazzini run the multi-disciplinary studio, which has since built up a prolific base of collaborations with companies across Sweden and beyond, not to mention fresh interior architecture and installations like the recent Below …

Driftwood Hooks

Designer Kiel Mead gives a colorful new life to wood that has washed ashore

Plucked from the Great Lakes beaches of New York state, each of Kiel Mead‘s wall-mounted driftwood hooks marks a unique expression of his dedication to craft. Mead personally selects, bleaches and stains the hooks individually, telling Cool Hunting that because the approach is so extensive, every piece is like a little labor of love and, consequently, an unforgettable form. “There are several steps to the …