Adidas Hell’s Kitchen

Nap in public, Google's digital wallet, branded comedy and more in this week's look at the web

Like an extended pop-up shop, Adidas recently opened a multi-brand store in NYC’s Hell’s Kitchen with plans to stay for one year. Lit with bright neon lights, the store will house items from SLVR and Y-3, as well as the adidas Originals Blue and Consortium collections.

Ostrich

Nap in public, Google's digital wallet, branded comedy and more in this week's look at the web

The Ostrich system is designed to enhance the workplace/rest relationship. The sack-like contraption offers a plush “micro-environment”, so you can stuff your face and arms inside and curl up for an isolated power nap anywhere

Arquitectura at UovoKids

Nap in public, Google's digital wallet, branded comedy and more in this week's look at the web

Held at Milan’s science and technology museum, Apartamento Magazine’s Arquitectura event for the UovoKids celebration allowed children to act as an architect for the day, building a kid-size village from cardboard.