In a consumer culture driven by experience and emotion, people want their things to do some talking for them—and specifically for the product name to carry some weight. With Lincoln‘s Navigator, Continental, Aviator, and Corsair, there’s a recognizable theme. These names (unlike the uninspired alphabet soup of MKZ and MKX that the brand wisely dropped) declare that the driver has not only arrived, but they’re …
Two All-New Lincoln SUVs: The 2020 Corsair + Aviator
