Mark Hampshire Keith Stephenson of the U.K. design firm Absolute Zero° recently published two new books on packaging design and paper. Packaging from DemoGraphics is one in a series of books that examines the way specific designs target audiences. Numerous stunning examples illustrate how packaging homes in on gender, age, socio-economic group, disposable income, profession and shopping habits. Case studies feature interviews with designers and …
Packaging and Choosing and Using Paper
