“Hot Wheels” 50th Anniversary Book from Assouline

An exciting visual exploration of the beloved toy brand's past, present and future

Chris Down, SVP of Hot Wheels, says it best: “Everybody has a Hot Wheels story.” More than six billion miniature cars have been produced in the brand’s 50-year history. And not only children have adored them, adults covet the products—from iconic race-car driver Mario Andretti to entrepreneur Elon Musk, who went so far as to put a Hot Wheels version of a Tesla Roadster on …

Small Steps, yet Big Leaps

Driven by clarity and the need to inspire, our site redesign is live

One year in the making—and almost four years after our last refresh—we’ve just unveiled a brand new design for the site. As we’ve affirmed and honed our mission statement, you’ll continue to find much of what you’ve long loved about COOL HUNTING here. We aim, of course, to inspire, to quench curiosity, to filter through the ever-changing world of design and uncover that which speaks to the future. And yet, you’ll find that our visual emphasis has changed. Our previous six redesigns pushed boundaries and targeted unknown-to-the internet innovation. This time, clarity drives the site so that viewers can easily discover what we’ve spent time sharing.

Husqvarna’s Striking Vision for Motorcycling’s Future: the Vitpilen 701

One of the most eye-catching bikes on the market is just as enjoyable to ride

by Andrew Maness Of the many traits that make the Husqvarna Vitpilen 701 desirable, the fact that its the result of a well-executed singular vision is the most impressive. Since unveiling the Vitpilen 401 concept at the EICMA show in November 2014, Husqvarna’s focus on contemporary, minimalist design language for their return to the street-bike market has brought them a considerable and deserved amount of …