Lexus International President Yoshihiro Sawa on the Brand’s Design Foundations

"Simple is boring" and other learnings at the 2019 ES release in Nashville

Like all automakers, Lexus has enjoyed both its design hits and misses. But few brands boast peaks as high and some valleys as low, which makes Lexus’ design philosophy—what they dub L-Finesse—one of the more polarizing and scrutinized schools of aesthetics in the wild and varied automotive landscape. Add to the fact they sell north of 300,000 vehicles a year in the US alone, and …

Edgar Heinrich, Head Of Design at BMW Motorrad, on the Concept 9cento

Unveiled at this year's Concorso d’Eleganza, a high-end super-bike made for adventures

by Andrew Maness Perched on the western shore of Lake Como just a five-minute boat ride from the famous grounds of Villa d’ Este lies the equally stunning, but lesser-known Villa Erba. Built in the 19th Century by Luigi Erba, whose brother Carlo accrued great wealth by founding Italy’s first pharmaceutical company, Villa Erba was inherited by Luigi’s daughter Carla and later her son, the …

CH Edition Morocco: Artisan Project Pop-Up Shop

In an airy, private studio in Fès, our guests were offered access to thoughtfully made objects

Earlier this year, COOL HUNTING’s founders guided 24 readers through various cities in Morocco. This, we believe, expresses the best of COOL HUNTING together in a way that truly must be experienced in person. As one may expect, the CH Edition trip to Morocco was full of special moments and exclusive events. Our time in Fès exemplifies this—from a mountain-top picnic to personalized private tours …