Drawing Logos From Memory

In a recent study, 150+ Americans were asked to draw 10 iconic logos from memory as a test to see just how effective branding can be. The 10 logos chosen included Apple, Starbucks, adidas and more—and the results came back quite varied. From people “forgetting to bite the apple” in Apple’s logo to combining old logos with new ones, there were plenty of mistakes. That …

Highlights from London Design Week 2017

Six presentations that wowed with their vibrant, distinct vision

For all the design fairs cropping up across the globe, the London Design Festival (LDF) still maintains its place as one of the most important and inspiring. Year after year, new designers break out through presentations across the city at this time. In turn, celebrated designers reveal their latest imaginative efforts. Some of it will one day find use in the home; other parts are …

Test Drive: All-New 2018 Genesis G70

Track-ready power is met with a refined sense of elegance in the brand’s sportiest model to date

On the morning of the official unveiling of the Genesis 2018 G70, the South Korean automaker’s neighbor to the north launched a missile over the northern island of Japan and into the sea some 1,200 miles from shore. As the international community watched on edge, Seoul went about its business as usual. On one hand, it’s a testament to the city’s existence in close proximity …