All-Female Design Team Has Revamped the Classic Bra

Redesigning the classic bra isn’t a small feat. Bree McKeen first had the idea a decade ago when discussing her constant discomfort with a chiropractor, and they discovered her problem wasn’t her posture but her bra. The main issue was the underwire, an invention that was designed some 84 years ago. McKeen’s start-up, Evelyn & Bobbie, is crafting a better bra—and women are the designers …

Helsinki Design Week: HDW HOP City Installations

Public art created with development and sustainability in mind

Helsinki Design Week is the biggest design festival of the Nordic European countries, with 250+ events all over the city. The 2017 edition was filled with talks, conferences, awards, trade fairs, exhibitions and temporary installations. The latter are the focus of the second edition of HDW HOP—the initiative aimed at giving a new life to the city’s streets and squares. Finnish and international designers and …

Traktor’s Multifunctional Magnetic Wood Blocks

A hand-carved cube for helping with organization

The simplest design items can lead to organizational clarity at home or in the office. That’s exactly what Jan Van Look, founder of Antwerp-based design studio Kabinet Van Look, is offering with his TRAKTOR magnetized wood cubes, funding on Kickstarter now. These hand-carved blocks have a magnetic core, strong enough to grasp everything from large kitchen knives to heavy dog leashes. Further, they come in …