The World’s Best Logo

While there are many brands whose logos are burned into our minds—for better or worse—none of them were easy to create: “crafting such a deceptively simple symbol is a massive undertaking, so it’s no surprise that the majority of the world’s logos are so disposable.” With that in mind, Fast Co has explored (along with various creative leads at design agencies) what they think might …

Interview: Gerry McGovern on Modernizing a Brutalist Design

Land Rover's Design Director and Chief Creative Officer talks to us about bringing sexy back to the Discovery

By Michael Frank When you start a conversation with Gerry McGovern, Design Director and Chief Creative Officer for Land Rover, you never quite know where it’s going to end up. The occasion was the Paris Motor Show, where Land Rover has just debuted its newest, possibly most important vehicle in the past half decade, the new Land Rover Discovery. It goes on sale mid-next spring …

Triarrows’ New Affordable Mechanical Watches

A skeletonized movement at an uncommon price now on Kickstarter

Sponsored by Triarrows

After two highly successful Kickstarter campaigns raising over $100K together, affordable watch brand TRIARROWS has returned with another well-made timepiece that defies traditional wristwatch pricing. Their new automatic watch, known as The Mechanical One, contains skeletonized movement elements. For anyone who doesn’t know what that means: you can see a portion of the watch’s insides ticking away. This has long been an intriguing asset for …