The Atlantic Theater Company’s New A-Shaped Identity

The award-winning Off-Broadway theater, The Atlantic Theater Company, is celebrating its 30th anniversary with a big makeover. With help from Pentagram partner Paula Scher, the company now bears a bold red-orange, blue and white visual identity. The design centers around a main trapezoidal shape (a nod to the stage’s overhead spotlight), which serves as both the Atlantic’s insignia and as the letter “A” when company’s …

Norlan’s Snifter-Meets-Tumbler Whisky Glass

Advanced design nuances aim to optimize aromatics and aesthetics

Last year, design firm Norlan Glass—spearheaded by Icelandic designer Sruli Recht, and acclaimed global retail designers Brian Fichtner and Shane Bahng—entered the scene with a successfully backed Kickstarter campaign for their collapsible laptop stand, Pillar. This morning, the team returns to the crowdfunding platform with a view in mind to impact a different industry: the world of alcohol consumption. Their Norlan whisky glass incorporates design …

Drones, Robots and an Electrified Couch: Launching Absolut Electrik

A house party where doors opened based on guests' biometric energy readings

From a cultural standpoint, Absolut vodka frequently calls to mind two associations: nightlife and a history of art partnerships. To celebrate the launch of their latest limited edition bottle design (in both electric blue and silver), Absolut Electrik, the brand unified both colorful touch-points for a one-night-only house party in Downtown LA, that also factored in some cutting-edge technology. There, drones shook cocktails, taxidermy moose …