The award-winning Off-Broadway theater, The Atlantic Theater Company, is celebrating its 30th anniversary with a big makeover. With help from Pentagram partner Paula Scher, the company now bears a bold red-orange, blue and white visual identity. The design centers around a main trapezoidal shape (a nod to the stage’s overhead spotlight), which serves as both the Atlantic’s insignia and as the letter “A” when company’s …
The Atlantic Theater Company’s New A-Shaped Identity
