Amazon Takes on Etsy With its New “Handmade” Section

Known for selling almost anything and everything, Amazon is now hoping to tackle the handcrafted market with a newly launched section of its website called “Handmade at Amazon.” The new venture hopes to cut into the dominance of other sites like Etsy, which operates by retailing goods from local artisans. Now up and running, customers can browse products that Amazon has certified have not been …

Four Tips on Logo Design from Siegel+Gale

When Google redesigned its logo and stripped it of its iconic serifs, people criticized it as “boring” and “unimaginative.” But according Siegel + Gale’s Brian Rafferty, it may not have been a complete fail. The global director of research revealed to Fast Company that logo backlash is actually quantifiable, and approximately 15% of people will view a new logo as boring if they aren’t familiar …

Zootiliy Tools’ WildCard Wallet Knife

An ultra-light multifunctional credit card-sized gadget

One of the lightest and thinnest bladed-multitools available—at 1.1oz and 2.0mm thick—the WildCard offers more than a bottle-opener, ruler, prybar and a 2X slotted screwdriver. In fact, it’s a super-durable credit card-sized Fly Off Blade and it makes a traditional pocketknife look near-childish. A proprietary FlyOff pivot allows the blade to swing out easily from beneath its lock-protected sheath—and even detach for further convenience. The …