Cool Hunting favorite Lee Broom always puts a tremendous amount of thought into how his unique designs are displayed. Earlier this year, at Milan Design Week, Broom created his own department store. For London Design Festival, he chose to showcase his first collection of vases—called “Podium”—in his flagship store in Shoreditch, which has been converted into a flower shop for the duration of the festival. …
London Design Festival 2015: Lee Broom’s Flower Shop
