Hock Design Fitness Equipment

Beautifully designed high-end exercise goods with an eye toward the future

Kristof Hock knew there was a better way of doing things. Years ago—while working as a product manager in the fitness industry—he would visit Nantong, China to meet with manufacturers. He remembers the polluted air and the bedraggled workforce—mainstays of the city that produces most of the world’s affordable fitness equipment. In pursuit of a more sustainable model, Hock formulated the idea for a range …

Bond’s New Wheels

Like the iconic Aston Martin DB5 Bond car of the Sean Connery era, the new DB10 is set to become the signature vehicle of Daniel Craig’s character. Taking cues from former models while still committing to modern appeal, the film-only DB10 features a lower shark-like grille and an overall darker appearance; much like the sentiment felt throughout the recent films. Lead designer March Reichman hints …

Aaron Draplin’s Logo Tutorial

Aaron Draplin—owner of Draplin Design Co. and creative mind behind the popular Field Notes memo books—documents his design process in a tutorial showing just how much calculation goes into creating the simplest of logos. Throughout the video, Draplin discusses what it takes to create a great logo in 2014 and offers insights into his ideas and techniques, all while moving fluidly from one iteration to …