Krochet Kids #KnowWhoMadeIt Campaign

A 24-hour "Name Your Price, Define Your Impact” program from the transparent apparel brand

Every item produced by California-based Krochet Kids comes complete with the signature of its maker. The brand offers men’s, women’s and children’s clothing and accessories that have been handmade by women in Peru and Uganda—empowered by the non-profit and the community of artisans it fosters. Launching on 19 November 2014, a new campaign called #knowwhomadeit allows shoppers of the site not only to declare their …

Song of the Car: 2015 Cadillac ATS Coupe 2.0

Mississippi-born Big K.R.I.T. sends drivers on a futuristic trip to Cadillactica

Welcome to Planet Cadillactica, a far-off galaxy where cars are creations from the past that feel like the future. The storied automaker’s past has been celebrated by a new generation, who have transformed 1970s Cadillacs into works of unapologetic grandeur. Custom Cadillac fever has thrived throughout the South and is closely tied with hip-hop culture across the country. In the early days of the new …

Informing the Future

Welcome to the redesigned Cool Hunting

Since starting Cool Hunting in February 2003, I have derived as much joy from designing the container as creating the contents. With each of our five previous redesigns, we have strived to push innovations in web design while simultaneously elevating the articles and videos we produce. With our previous iteration in 2010 we pioneered infinite scrolling and a sticky nav—both now industry standards. Today I’m …