3D-Scanned Customized Protection by Bell Helmets

Customized for the perfect fit and heightened safety on (and off) the streets

Bell Helmets, the all-American helmet company—has spent the last 60 years protecting racers and enthusiasts from head injuries. In various disciplines ranging from self-powered to gas-powered sports, Bell has positioned itself at the forefront of helmet technology. Now the company is taking “custom fit” to a whole new level with their new 3D imaging which conforms helmets to each customer’s unique head shape. This process …

Genesis Bikes’ Carbon Zero

The UK-based manufacturer known for sturdy steel frames introduces its first carbon fiber line

If there’s one thing UK-based Genesis Bikes knows, it’s humility. The brand makes no mistakes about its place in the bike industry. They describe themselves as not the biggest, not the oldest, not the most technically advanced, but always striving to make honest bikes that perform and look good—fresh out of the showroom and for years to come. This is, in part, why the brand …

Cool Hunting Video: 27 Robots

Josue Maldonaldo sculpts cars by day and creates imaginative musical creatures by night

Not unlike the laboratory of a mad scientist, Josue Maldonaldo’s gadget-filled studio on the outskirts of Detroit is full of odd and fascinating creations. By day, Maldonaldo sculpts life-sized model cars for Ford, but by night, he creates his very own artwork as part of a side project he’s titled 27 Robots. Combining found objects and parts molded from his own casts, Maldonaldo’s sculptures are …