Keepers Unveils New Can Design

The Brooklyn-based soda maker moves to a simpler look

Brooklyn-based citrus coffee soda brand, Keepers has unveiled a pair of new cans designed in-house by Sam Zhou. The cans—an aesthetic upgrade from the packaging they’ve donned since launching in 2016—are minimalist and adorned with information about the coffee inside, from region to altitude, variety, farm and tasting notes. The redesign is simple, with regard to its look and its goal: the product has always been …

First, Then: Elevated Beer and Shot Combinations

The pairing doesn't have to be a battle between the poor and the poorer

Dive bars and specials go hand in hand. Yet, even some of the newest, most carefully conceptualized bars offer specials to appease the common drinker’s insatiable desire for the sweet release of liquor and the habitual task of sipping a beer. While most bars offer adjunct lagers and well liquors, the Boilermaker—as the combination is untraceably named—doesn’t have to be a pair of the poor …

An Onslaught of New Beverages That Defy Existing Categorization

Beyond soda, “a proliferation of beverages that don’t fit within traditional drink categories is creating tough choices for retailers, confusion for shoppers and a challenge for manufacturers,” Jennifer Maloney and Julie Jargon of the Wall Street Journal explain. From Pepsi’s offer to buy SodaStream to drinks like cold-brew coffee and kombucha defying  shopping aisle organization, consumer tastes are changing. The market has a tidal wave …