Whisky is a complex spirit with a range of flavors; often, people have an experience with one variety and dismiss the whole spirit. The Macallan recognizes that introducing whisky to some people requires a bit of eduction, and happened upon an idea that is really quite clever. Knowing that smell is such an important element in taste, they thought it would be an interesting experiment …
The Macallan and Roja Dove Sensory Experience
