British Airways’ Interactive Billboard

Delicious craft beer pairings, i-D's fashion future, interactive billboards and more in our weekly look at the web

With their new “Look Up” campaign, British Airways has unveiled a new custom-built billboard in London’s Piccadilly Circus. The display features a video presentation of a young boy, who points to the sky when a British Airways plane flies above in real life. The sign then prompts anyone who is looking with the flight’s number and origin. While not the first interactive ad of its …

3D-Printed Records

Delicious craft beer pairings, i-D's fashion future, interactive billboards and more in our weekly look at the web

3D-printing has hit almost every corner of the creative industry, and now it’s hitting music. In 2012, American researcher Amanda Ghassaei used the technology to create the first 3D-printed record, which despite its resolve, was a little rough around the edges. Working hard to make the concept a viable reality, Bloc Party’s Kele Okereke teamed up with songwriter Bobbie Gordon to create a limited edition …

Link About It: This Week’s Picks

Marc Newson and Jony Ive's (RED) auction, "selfie" as the Word of the Year, Isabella Blow at London's Somerset House and more in our weekly look at the web

1. A Too-Soon Farewell to 5Pointz Long Island City’s 5Pointz—the factory building whose walls became a museum and mecca for graffiti artists from all over the world for the past decade—was painted white overnight this past week. Jerry Wolkoff, who has owned the building since 1971, is planning to demolish the building and build high-rise towers in its place, but promises to set aside space …