At a New York Fashion Week afterparty that felt like a victory lap for all brands—with John Elliott announcing a new store in Los Angeles and Lexus touting its impressive new Lexus UX—a fluorescent-white installation, titled “Sole of the UX,” had everyone’s attention. Using Elliott’s stylish Nike AF1 silhouette, Lexus outfitted a UX with sneaker-inspired tires. Double-stitched leather and a tire valve, reminiscent of a shoelace tip, included. …
Category: Style
Highlights From COOL HUNTING + PROJECT
Our partnership at the trade show sent attendees on a scavenger hunt and rewarded their efforts with excellent prizes
Presented in partnership with PROJECT
At the first PROJECT NY of 2019, COOL HUNTING attended as more than just members of the media. Partnering with PROJECT on a standalone booth and a playful initiative, we urged attendees (primarily buyers and retailers) to really immerse themselves and visit plenty of the brands on exhibit. Situated just to the right of the show’s main entrance, our booth (designed and outfitted in partnership …
COOL HUNTING + PROJECT
We team up with the menswear show for sneak peeks, prizes and more
Presented in partnership with PROJECT
With a focus on menswear, PROJECT is a fashion trade event that showcases everything from sneakers to hats, with emerging talent and established brands on display side by side. Attendees (mostly industry experts and buyers) can see the newest and most impressive creations spanning apparel, shoes and accessories—with a focus on sportswear. PROJECT offers up countless sneak peeks at what brands are planning to drop, as …