Launched in 2020, the retail destination Future Proper aims to question what it means to be active as it breaks down stereotypes pinning victory or defeat to a successful workout. Co-founder and CEO Even Dunlop, along with co-founder and creative director Adam Levite, found that most sites selling performance gear and athleisure steered their inventory and marketing toward athletes. For Future Proper, they envisioned a …
As Wallpaper* notes, the comfort provided by Birkenstock’s ergonomic “Arizona” sandal led it to be one of the most shopped footwear items of 2020. As the German brand eyes an acquisition by LVMH, Birkenstock releases the results of their two-year collaboration with the BA Fashion History & Theory and MA Fashion courses at London’s acclaimed fashion education institution, Central Saint Martins. What began as an …
From Lucerne, Switzerland, renowned luxury retailer Bucherer has become a premier collaborator with several of the high-end watch brands it stocks throughout its network of boutiques. This series, known as Bucherer BLUE, has amassed a substantial following since it launched in 2016, and the highlights from these limited edition partnerships are plentiful. This January, longtime CH favorite Tudor‘s highly sought-after special edition model with the retailer, known …
