Kreuz Headwear

Daydreams come to life with Danielle Hue's handmade felt hats

A crown of pine trees beside a blue river, a fox snuggled up against an oak tree, a little fawn proudly standing in a lace tutu, a fluffy merino wool elephant watching your back with his long trunk—what may sound like a child’s daydreams are actually descriptions of Danielle Hue’s whimsical hats, produced under the moniker Kreuz. Since she was a child living in China, …

Interview: Wildfang

Menswear-stealing women welcome the world's first home for the tomboy

With the seemingly simple choice of what to wear each day we decide how the world will perceive us. Your personal style can often be the most important outlet in portraying a sense of individuality. While there’s certainly no shortage of budding brands speaking to all sorts of aesthetics, it seems the tomboy is often be left to fend for herself in the men’s department. …

Cool Hunting Videos Presents: Aether SF

A behind-the-scenes look at San Francisco's newest and most unique retail space

As longtime fans of Aether‘s sophisticated line of outerwear, we jumped at the chance to visit their first brick and mortar retail location. The recently opened San Francisco shop is uniquely constructed from three shipping containers, and is now home to an even more intriguing inventory system. To maximize space, the Aether team incorporated a custom-built rotating rack that spans all three floors. We sat …