HHI and Dunderdon

Phili's custom motorcycle makers team up with the Swedish workwear company for a contemporary take on a 1970s welder's jacket

Driven by a strong American work ethic and an eye for perfectly minimalist machinery, Hammarhead Industries first drew attention for their vintage-inspired custom motorcycles soon after their 2010 launch. Now hot on the heels of the recently released Day Pack, the new collaboration with Dunderdon takes the Philidelphia-based grease monkeys further into the world of fashion without taking them away from their roots. At the …

Little Willy’s

Irreverence and British tailoring collide to create a new boys-wear line with big spirit

A member of the niche bespoke community in NYC, men’s store Lord Willy’s recently upgraded to larger digs from their humble storefront in New York’s NoLita neighborhood. As the shop shuffled next door to a 2,500 square foot space, proprietors Alex and Betty Wilcox decided to turn the old space into Little Willy’s, a boys’-only retailer full of ready-to-wear options for stylish young lads. While …

Sweet Marcel Socks

Hand-drawn designs expand to knee-high, anklet and kids' styles

Since we discovered Sweet Marcel’s over-the-knee socks in 2010, the Texas-based designer has expanded into knee-highs, anklets and Wee Marcel for toddlers.” Anklet socks are the hottest thing in Japan now and selling like crazy,” Sweet Marcel’s founder and designer Amy Anderson told Cool Hunting. Sweet Marcel’s knee-highs are produced in the traditional textile heartland of North Carolina with yarn from locally milled cotton. The …