Nice Collective Spring 2010: The Gathering

Digital artist paints animated light graphics on models for fashion label Nice Collective's Northern California camp-themed shoot

For their Spring 2010 collection Nice Collective founders Joe Haller and Ian Hannula brought friends, artists, stylists and models on a camping trip (aka the Gathering) in Northern California “to organically capture imagery of the season’s clothing and product through real experience rather than art direction.” Among the members of the experimental venture, digital artist Andrew Jones’ and photographer Spencer Hansen‘s combined talents led to …

Shred Optics

Olympian Ted Ligety's classically-styled high-performance shades

While many try to imitate the exemplary ski style of Olympic gold medalist Ted Ligety, his panache off the slopes is also noteworthy and even more easily attainable. Shred Optics—Ligety’s line of sunglasses, goggles and helmets—are engineered for seriously pushing the limits and fashioned to reflect a buoyant sense of humor. Inspired and designed entirely by athletes, the whole collection is great for hitting the …

Timberland Boot Company Featured by Richard Chai

Richard Chai styles his Fall 2010 collection with Timberland's high-end boot line

For his fifth collection of menswear, rising fashion designer Richard Chai paired his deconstructed classic looks with Timberland‘s similarly futuristic take on traditional boots earlier today in a runway presentation. The move comes a few seasons into Timberland’s bid for a corner of the fashion market with the “Boot Company” line touting their heritage, using higher-end materials and construction techniques, and recently collaborating with Opening …