Sony Recycle Project Jeans

Sony recycles old advertising banners into handmade, one-of-a-kind jeans

To communicate their “farm fresh” approach Sony recently recycled cast-off advertising banners into a collection of jeans. Called the “Recycle Project Jeans,” the concept used ads which were displayed on the side of their building, in turn hanging and selling the upcycled product on that same wall. Sony, recognizing that (much like wine or sushi) some things are just better at their point of origin, …

Warrior Footwear

The Chuck Taylors of China reinvented on Western shores

The classic silhouettes and primary colors of Warrior Footwear look stolen from a mid-century gym class in—which isn’t far from the truth. Recently introduced to Western markets, the sneakers have a storied history in China, dating back to 1935 and holding a similarly iconic position to Converse’s Chuck Taylors in the states. Originally engineered for athletes, they found their way back into alternative youth culture …

Geometry Lessons T-Shirts

An Australian artist turns conventional shapes into an unconventional tee-shirt line

by Anna Carnick For artist Lincoln Mayne shapes don’t get any better than geometric ones, a theory he recently put to the test with his debut t-shirt collection Geometry Lessons. His designs center around three ubiquitous shapes—the circle, the square and the diamond—but his treatment of them looks more urban-tribal than grade school. Mayne’s unconventional approach comes thanks to the Australian’s fine art background, which …