Test Drive: 2019 Audi e-tron

Why it matters that their first production electric vehicle looks and feels like the car you're used to driving

The idea that the near-future will be radically different from the present might be false. Yes, we’ll see progress and innovation, however broad acceptance of new technologies only really occurs when they’re delivered in a familiar format, and only when these semi-cloaked new technologies are widely distributed is there the true opportunity for paradigm change. Whether it was the first TV programs offering the ability …

This Smart Dress Sheds Light on Harassment and Groping

For a project highlighting everyday harassment, Ogilvy and Schweppes created touch-sensitive dresses that reveal how often women are groped at clubs in Brazil. The sensor-embedded dress, made for the The Dress for Respect project, also measures pressure of each touch. During the experiment, three women wore the dresses and were touched 157 times in just four hours, with researchers tracking it all in real-time. Heat-sensors identified the …

AirPods Will Overtake Smartwatches

Market forecasters believe they’ve confirmed the next big movement in wearable tech: ear-pods with the functionality of a smartphone. Essentially, it’s believed that ear-pods will take over smartwatch features and marketshare in under five years—thanks to upcoming patents on biometric measuring and Siri’s arrival in AirPods 2, among other updates. Directions, messaging, web browsing and more will become easier with the advancement of in-ear tech, …