Throughout all of 2017, every Swiss watch brand combined outsold the Apple Watch—24 million units to 18 million. But the final quarter of the year marked a first-ever shift, wherein Apple took the lead with eight million sold versus about six-and-a-half. This was helped by the release of Apple’s third model and accelerated interests in the tech and lifestyle powerhouse’s other offerings. But it’s important …
Apple Watch Sales Beat Combined Swiss Watch Sales
