Fitbit’s Ionic Smartwatch

The newest Android-compatible smartwatch could be the best yet

by Michael Frank Fitbit has had a simple formula for success: target women. Think about the average Fitbit wearer and it’s not only a woman, it’s a younger, gym-going woman. To make progress Fitbit needs men to care about its wearables, too, which is one good reason they’re now debuting their first smartwatch, the Ionic. The greatest market strategy isn’t necessarily competing with the Apple …

Lensabl’s Quality Prescription Lenses For Any Frames

An inexpensive, easy way to get replacement lenses online

Eliminating the need for one of the most painstaking, time-consuming and relatively expensive processes, Lensabl makes lenses for any pair of glasses you own. Unlike other online spectacle and sunglasses retailers, there are no frames for sale here. This isn’t a style company—it’s a technologically-driven organization aimed at meeting a need for convenience. Buyers provide their own frames—ones they’ve loved for years but perhaps have …

Susan Bennett Explains How She Became the Voice of Siri

Susan Bennett’s voice has always been special. Back at the start of her career, she toured as a back-up singer for musicians like Burt Bacharach and Roy Orbison, while also singing jingles. In July 2005, however, she took on a recording project: recording jibberish phrases for one month. It was for the text-to-speech company ScanSoft, a phone messaging system that would ultimately become Siri. Through …