Ultimate Reality

Augmented reality's next step, tested in a recent media campaign for History Channel's Vikings

If you live in New York City, you might have seen big ads for the History Channel’s “Vikings” program on bus shelters and phone kiosks; if you’ve noticed fans waving their cellphones in front of them, it means you’ve also spotted bpg‘s “Ultimate Reality” in action. Working primarily with TV shows and film studios, the LA-based agency is behind integrated campaigns like an alternate reality …

Charged: The Future of Flying

Until now, the friendly skies have largely been governed by World War II-era technology, but a bold new program is poised to revolutionize the industry

Early this year, the Federal Aviation Administration (FAA) began rolling out an ambitious overhaul program targeted at streamlining the passenger experience. Called NextGen, the initiative aims to usher in the next generation of air travel. Drawing on the country’s National Airspace System enterprise architecture, everything from air traffic control to departure paths to weather systems are being redesigned in favor of smarter, greener technologies. The …

Charged: Afterguard

A heads-up display that streams live data for quick decision-making on the high seas

Racing out on the ocean, the wind can whip mercilessly and consistently, throwing an endless barrage of sea-spray and hurtling your craft faster than its sails and keel can handle. Other times, a swirling gust changes directions without notice or reason. Sometimes it fails to blow at all. The wind is just one factor in a list of constantly changing conditions that make open ocean …