Test Drive: Subaru Outback with EyeSight

Windshield-mounted cameras deliver adaptive cruise control, pre-collision braking and lane departure warning

Last week I was invited to the Outer Banks of North Carolina to spend some quality time with the Subaru family. Beyond getting to know the small, fun and passionate team behind the cult manufacturer’s US presence, it was also a chance to put the 2013 Outback through some rigorous testing. Proving the all wheel drive wagon could tackle sand dunes was fun, but what …

WTHR

Dieter Rams' "10 Principles" forecast the weather in a new iPhone app

Taking a cue from Dieter Rams’ legendary “10 Principles of Good Design“, Miami-based designer David Elgena recently created a beautifully simple weather app. The aptly titled WTHR iPhone app may not be the most innovative with its ultra simple interface, but it certainly looks to a few other principles—namely good design is aesthetic, useful, unobtrusive and understandable. Using little more than simple line art icons, …

Tweets for Sweets

Tweets win gumballs in a Rube Goldberg-inspired marketing campaign

South Africa seems keen on treat-based tweeting these days. On the heels of Bos’ “Tweet for Tea” social media-driven vending machine at Design Indaba, Cape Town welcomes another guerilla marketing installation integrating the mechanical with the digital to make you smile. Conceptualized by design duo Thingking (who created the Bos machine as well) and advertising agency DraftFCB, the Wonka-like pop-up machine occupies an unused storefront …