MINI Clubman: The Other View

Flashmobs might be so five years ago, but MINI‘s latest campaign to promote the new Clubman, (i.e. “the other mini”), adopts the concept for an online series of videos. Starting tomorrow, 28 September 2007, at 4pm BST, they will release a weekly 15-second surrealist interpretation of an everyday event that will only be available on The Other View site for one minute—if you enter three …

Bicycle Film Festival x Puma: The Re-Bike Project

As the Bicycle Film Festival winds its way from city to city, part of their unique sponsorship with Puma includes the Puma Re-Bike project that helps bike charities in five North American cities. What Puma did was donate $200 to seven magazines challenging each to build a cycle from recycled parts reflecting their periodical's theme. Don't worry, they didn't waste two c-notes on Men's Health …

Shure’s New Packaging

We all dislike the over-sized, plastic, clam packaging that comes with electronic products. Not because it makes it harder to steal, but because it seems like a waste of materials and, at times, they are difficult to open. Shure identified this problem and asked Combined Technologies to create a new type of packaging for the Shure Music Phone Adapter. The goal was to reduce the …