BPMW Zune

In a clever marketing marriage, the NYC-based PR firm BPMW (Brand Pimps and Media Whores) loaded Zunes with content from their clients' Fall/Winter '07 lines. Narrated by Weekly Drop, the witty podcast covering streetwear and sneaker culture, the commentary is a fun departure for editors bored with staid press releases. Playlists made by each designer make the virtual fashion show complete and lend real lifestyle …

Baxter of California

The old school ASCii art (above right) on the revised Baxter men's grooming products is what caught my attention, but the quality of some of their affordable products keeps me going back. One of the oldest mens grooming lines in the US—created in 1965 as Super Shape and popular with men during the '70s—Baxter has recently repositioned itself with a modern look and improved formulations …

20 Ltd.

The first online retailer to offer exclusive limited-edition collaborations with a rotating group of hand-picked luxury brands, 20 Ltd. is a new concept both on and offline. Launching 2 April 2007 to the general public, a select few already have access and 20 Ltd. is hooking up Cool Hunting readers with advance acccess here. Editions of items, like an op-art Pucci rug, an Opus foosball …