The Light Pick

The Light Pick is a new pick from Santa Cruz Light Wells, a company that aspires to provide innovative products to musicians and music educators. Their first product is a combination pick (left or right handed) and metronome. The pick can be set for 20-240 beats per second; the small leds light it up to the beat. It can also be set to flash for …

Oxygen in a Can

Oxygen bars are so '90s—did anyone really shell out 20 bucks for mint-flavored oxygen when you could have a breathtaking mojito for less than half that? But the world's most essential element is making a fashionable comeback. This time, in a can. According to people who know their gas, a drop in the amount of oxygen in the body can result in yawning and sighing. …

Soccer Urinal

We saw this one a while back, but with World Cup in full effect it seemed time to post it. Installed in select Brazilian pubs, the campaign takes the concept of captive audience a step further. A makeshift pitch is comprised of a small plastic goal and moth ball looking ball placed on the urinal's splash guard and is a component of the advert above …