Pokémon Go Creator Niantic Labs Partners with Sleep No More’s Punchdrunk Theatre Company

The groundbreaking immersive theatrical experience Sleep No More first welcomed guests to experience its uniquely interactive, multi-narrative and non-linear mash-up of Macbeth and a haunted hotel in 2011, across several floors of a building in NYC. Five years later, the augmented reality game Pokémon Go swept the world, inviting users to experience AR in an exciting, engaging new way. Now, UK-based Punchdrunk Theatre Company (the imagination and …

Eau de Space Perfume Replicates the Scent of Outer Space

Based upon the smell of outer space, recreated from various “natural flavors and ingredients for the food and beverage industry,” and verified by multiple astronauts (including space shuttle pilot Tony Antonelli, who described his experience of smelling space as “strong and unique” and “nothing like anything” he’d smelled on Earth), Eau de Space translates the cosmos into a perfume. Developed by chemist Steve Pearce, who …

Vegan Leather from the Prickly Pear Cactus

As interest continues to rise in sustainable and vegan leather alternatives, two Mexican entrepreneurs have founded Desserto, an organization dedicated to exploring the capabilities of the Opuntia cactus, more commonly known as the prickly pear. This perennial grower can yield organic material to harvest every six to eight months for about eight years. No irrigation systems are needed, it is dried under the sun and naturally tanned, …